I have managed, written and edited copy for websites and email newsletters for national brands in the consumer packaged goods category. I led the content strategy of the redesign of Tide.com and wrote copy for the digital launch of Tide Coldwater, Tide to Go, and Tide, Downy and Bounce with Febreze. I also wrote copy for the redesign of TuneBelt.com, an e-commerce web site that sells sport armbands.